The downfall of Eisner Communications

Eisner Communications’ homepage reads: “Good luck everyone.”

I’m sure I fall in that “everyone” category. I’m sure I fall in that “hard learned business lessons” category, too. What lesson is there to take from the fall of Eisner Communications? The biggest is that anyone can fall at any time. Even if it’s a business that has always paid you, even if they’ve been operated for 60+ years, even if they give you a big fat check — there’s no guarantee it won’t bounce and the company won’t fold.

I can’t help but hope that in some way that big fat check had something to do with them closing. Maybe it did, maybe it didn’t. Regardless, they’re closed now, and no one thinks there is any hope for my company, Fusion Bay, to regain the $50,000 they owe us.

I can’t help but be angry. Their homepage had the following blurb on it a week ago:

I’m not sure, but something smells like BS to me. Smells like they screwed a lot of people, including their employees, their customers, their affiliates, and me. My guess is that “acting” as something entirely different than an ad agency probably didn’t help their situation too much. Four lawsuits so far? I hope there’s more. I really do. I hope someone recovers something from this whole mess.

Everyone has ideas on what we should or could do. I can’t help but think a lot about what we could have done differently but didn’t. I think what’s done is done. I’m moving on.

A good thing has come out of this whole mess: I’ve been completely and utterly motivated to grow and recover. That’s another story though.