Jason Lancaster

Sometimes I come across strange sites. Today, while doing whatever it is that I do in order to accomplish the feat of finding strange things, I came across this site that gives you demographics on your website. Wondering what kind of demographics jasonplancaster.com pulls, I thought I’d try it out. You can see the results to the left.

Now, what do these say about you, the viewer?

Well, unless you start speaking up I’m just going to have to go off some assumptions.

For example, the average person viewing my site is an Asian female aged 18-24 who has a child aged 6-17 in the household. I’m not so sure, but that math doesn’t exactly hold up. Most of my friends are between 18-24, but as far as I know they are childless. Even if they weren’t childless, I’m pretty sure that most of them were too whiny, tiny, and pimply at 16 to actually get laid.

Another example of how wrong these demographics are: The only person I know that reads this site and is Asian is Alan. But Alan is not a woman. So unless Alan has a secret identity on myspace and tends to frequent my site while keeping his webcam on (we all have those silly moments, Alan, don’t worry…) dressed in his polka dotted moo-moo and red leggings, (wow, there’s a sexy thought) I’m going to have to assume that quantcast is really full of crap.

Where the hell did they pull this data from anyway? There’s no good technical process I can think of to make assumptions on the viewership of a site. That is really up to the site to decide. There is an idea though: accurate and a standard means of obtaining demographics. I like it.