The traditional process of real estate financing was drawn out, tedious and often lead to missed opportunities. Institutional banks and hard money lenders only give loans to the most creditworthy Sponsors with extensive track records. Crowdfunding arose as a solution to these hidebound resources and with the wisdom of the crowds behind the marketplace, genuinely innovating investments could be crafted.
You probably have been hearing about crowdfunding real estate investments a lot lately. The move towards online platforms for real estate investors who are actively investing in commercial real estate has grown sharply. This is an intuitive shift as thriving investment platforms allow investors to utilize technology to discover new opportunities. In the past, commercial real estate financing was not nearly this simple.
Types of Crowdfunding Platforms
There are two distinct types of real estate crowdfunding platforms: The first type primarily utilizes their technology to connect investors with real estate developers and sponsors. The other invests in these real estate projects themselves. The business model of the marketplace will either involve them charging a fee or getting a return from making direct investments in projects. Either way, the advantages to developers is faster access to more extensive pools of available capital.
Beware of technology companies masquerading as real estate experts in the crowdfunding space. Leaders in this industry should have a minimum of 10 years experience in underwriting real estate deals to ensure that all offerings made available have been properly curated and intuitive for sophisticated real estate investors who are searching for a quality deal to invest in.
As John McNellis, co-founder the development firm McNellis Partners, said at the 2017 ULI Conference, “To expect these 20-year-olds who are good at tech to be good at underwriting is unrealistic.“
For those who are just starting out in real estate, crowdfunding represents a unique opportunity to raise capital and work with professionals and successful real estate developers and operators. Although more established real estate developers may not have the need to check out crowdfunding platforms because they already use established lines of financing with trusted vendors, there are promising advantages to be gained by choosing the right crowdfunding platform.
Grow Your Investor Base
Well-established Sponsors would be wise to carefully consider the benefits of utilizing existing networks of accredited investors that regularly participate in offerings made available on their site. Choosing a platform becomes a matter of finding the best environment to attract investors and facilitate real estate projects consistently. Currently, residential and commercial building projects are seeing numerous benefits to raising money online.
The Marketplace is a popular option because sponsors are given a broad range of features to ensure their fundraising efforts succeed. The toolbox includes videos, webinars, and images that are useful for spotlighting their project’s unique selling points. They receive a specially-designed landing page which helps attract the right kind of investors quickly.
Unlike many real estate crowdfunding platforms, RealtyeVest does not charge investor fees and offers a Marketplace in which Sponsors can waive fees upon completion of funding, which can end up being a decisive factor when choosing a platform. Using crowdfunding allows businesses to implement a streamlined process for obtaining capital that eliminates hefty fees from intermediaries. With fewer expenses and a higher profit margin, it doesn’t take long to see why these type of alternative financing is becoming so popular.
Since the platform handles all the heavy lifting of the financing deal, it allows developers and operators to specialize in what they do best. For most companies in this sector, visualizing and promptly executing on specific real estate projects is more crucial than handling the tedious details of putting together the financing package.
Why Make Financing More Difficult Than It Needs to Be?
Financing construction projects (or the purchase price of existing properties) is a crucial building block towards the ultimate success or failure of any project. In the past, the process was a series of clearing hurdles. Streamlining the operations and using online management tools reduces expenses while increasing transparency. Credible companies are aggressively expanding their portfolios, and crowdfunding platforms vertical growth continues to boom.
For newer developers or ones with more innovative ideas, crowdfunding is a way to bypass limitations to expand rapidly. Being able to leverage a network of investors is the fastest way to gain access to the funds needed to turn ideas into final products! It’s time to consider these modern tactics or may be forced to fall back on traditional, less attractive and cumbersome methods.
Explore the World of Real Estate Crowdfunding
Create a free account with RealtyeVest and discover the power of a full-stack financing platform. The only limitations are imagination when it comes to putting together a winning real estate deal. In the next few years expect to see the trends towards online deals growing faster. Platforms are expanding the financing options that they make available, opening up the criteria about who can invest and the types of allowable deals.
Whether your business focuses on multifamily properties or large commercial retail ventures, a crowdfunding platform like RealtyeVest can help you reach your capital raising goals. Discover new possibilities that put more money back in your pocket while limiting the time spent scouring for potential backers for your project and time spent managing investors and growing your network.
Your next deal can be done quickly and efficiently using a leading real estate crowdfunding platform. Profitable returns and happy investors are virtually a few keystrokes away. Why delay when the financing you need for tomorrow’s project is available for you right now?
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