My major drive at work recently has been GiftListIt. It has been exceptionally fun adding features to the application. I stopped focusing on features the other day and started doing some better design to the site. That’s always a little tricky since I’m not actually a designer. It’s slowly getting better, and hopefully not only better in my mind. I plan on writing a bit more on the features and updates I’ve made on Fusion Bay’s blog so look there for an update soon.

I got a package at the office the other day from REI. I’m not sure what it is but I’ve decided I won’t open it until Christmas because I know I didn’t order anything from REI, therefore it must be a Christmas gift. I do have a guess as to who it is from though, considering most people don’t know my office address. *cough* moule *cough*

I’m sure I fall in that “everyone” category. I’m sure I fall in that “hard learned business lessons” category, too. What lesson is there to take from the fall of Eisner Communications? The biggest is that anyone can fall at any time. Even if it’s a business that has always paid you, even if they’ve been operated for 60+ years, even if they give you a big fat check — there’s no guarantee it won’t bounce and the company won’t fold.

I can’t help but hope that in some way that big fat check had something to do with them closing. Maybe it did, maybe it didn’t. Regardless, they’re closed now, and no one thinks there is any hope for my company, Fusion Bay, to regain the $50,000 they owe us.

I can’t help but be angry. Their homepage had the following blurb on it a week ago:

I’m not sure, but something smells like BS to me. Smells like they screwed a lot of people, including their employees, their customers, their affiliates, and me. My guess is that “acting” as something entirely different than an ad agency probably didn’t help their situation too much. Four lawsuits so far? I hope there’s more. I really do. I hope someone recovers something from this whole mess.

Everyone has ideas on what we should or could do. I can’t help but think a lot about what we could have done differently but didn’t. I think what’s done is done. I’m moving on.

A good thing has come out of this whole mess: I’ve been completely and utterly motivated to grow and recover. That’s another story though.

I have to say that I’m not all that impressed with the work they’ve done. I didn’t want anything fancy, but what they came up with seems to lack creativity and flair to me. I want something professional, simple, and with a small bit of uniqueness to it.

View the logos here

I’d like to know what my friends and family think about the logos. If you don’t know what my company does, you may want to check out our website first to get an idea of what we do. The link above will allow you to post feedback to this entry.